BEDGEAR is a performance bedding company that needed a way to stand out from it's competitors. The first step was to define a unique visual style that would distinguish BEDGEAR from any other brand out there. This was done by photographing the products using different colored lights to create a dream like space. It was also important to show people out in the world because BEDGEAR's message is that by getting a better rest, you can improve your performance in whatever it is you do.

After a large product and lifestyle photoshoot, it was time to introduce the world to BEDGEAR. This was done by partnering with the New York City Marathon, the largest marathon in the world. We started by activating the partnership on social media platforms, then doing a subway domination in the week leading up to the event. A booth was also designed and built for the Javits Center where runners would be picking up their bib number and other marathon gear. This gave people an opportunity to test and buy the product. A commercial was also created to support the partnership and aired in relevant markets around the time of the marathon.

After the success of the BEDGEAR and New York Marathon partnership, it was expanded for the Boston Marathon. A large subway domination, billboard and pop up shop were created to expand the brand into the New England market. The ads in Boston's subway emphasized BEDGEAR's technology and how it can help you sleep better.

Seeing the success of the creative convinced BEDGEAR that it was time to update their online shopping experience. A completely new website was created using the new lifestyle and product photography style. Custom technical illustrations and icons were created to explain the technology that sets BEDGEAR appart from it's competitors.

My Role: Campaign Concept Development, Photo Shoot Support, Image Retouching, OOH Design, Environmental Design, Web Design, Social Media Concept Development, Content Creation

Contributors: Design: Maria Finelli, Matt Reuter, Courtney Schopfer, Lindsey Liang Web Development: Kirby Bukowski Copy: Rebecca Goldsmith, Devin Kharpertain