Biogen, which is one of the largest pharmaceutical companies in the world, tapped Ruder Finn to create a global 360° campaign focused on how their cutting edge science is helping patients all around the world. The campaign highlights the relationship between Biogen and their purpose of helping patients overcome debilitating chronic diseases. “Where science meets humanity” is the driving force for the company's positioning. It's a simple yet powerful phrase that conveys the inherent value and profound impact of Biogen's pioneering science.

A number of photo/ video shoots were done at Biogen's North American facilities to document the work of their employees at all levels. This was also done for patients being treated for a variety of neurological diseases such as ALS, MS and Alzheimer’s. The Ruder Finn team was able to take that material and create a series of stories that brought “Where science meets humanity” to life in a way that was authentic and personal.

My Role: Art Direction, Concept Development, Design, Web Design

Contributors: Creative Direction: Constantine Frangos Video Production: Evan McCaffrey