Zarbee's is a wellness company that makes kids' vitamins, cough syrups and cough soothers (among other products). They're small in comparison to most of their competitors, which is why they had to make strong creative to help them stand out. Starting with a focus on natural ingredients and their signature bee mascot, it was time to take the brand to the next level. We developed an illustrated world that can show how these products fit into your life.

After a process of showing the client how the illustration style would work across different media platforms, we got the green light to create an animated video and other media assets. As any designer knows, the most important part of any design/ illustration is the concept. It's important that the design communicates the point in a simple and clever way. I decided to focus on the process of how these concepts started as rough sketches and how they were eventually brought to life to create a world of wellness for Zarbee's.

My Role: Concept Development, Storyboarding, Design, Illustration

Contributors: Design: Ana Meza, Anna Lindell, Liz Garofano Copy: Laura Wasson, Cecily Rus